• Create a text ad that describes the product or service you are selling
• Target your ads by specifying keywords related to this product or service
• We display your ads to thousands of potential customers all over GOOGLE

Budget

Setting a higher budget will result in more ad impressions; your ads will appear as frequently as possible for your keywords. Move the slider below to see how increasing and decreasing your budget can affect your ads.

Cost-per-click (CPC)

Higher CPCs help your ads appear among top positions in Google search results and earn higher clickthrough rates. (Your clickthrough rate, or CTR, equals the number of clicks your ad receives divided by its number of impressions.) Move the slider below to see how CPCs can affect your ads.

Keywords

Choosing specific keywords will result in more targeted ads with higher clickthrough rates. (Your clickthrough rate, or CTR, equals the number of clicks your ad receives divided by its number of impressions.) Move the slider below to see how general and specific keywords can affect your ads.

Region/Country Targeting

Targeting smaller regions can result in more relevant ads with higher clickthrough rates. (Your clickthrough rate, or CTR, equals the number of clicks your ad receives divided by its number of impressions.) Move the slider below to see how location targeting can affect your ads.