This
plan includes everything
from the Silver
SEO Plan, plus:
Keywords
research
The most important task
of search engine optimization,
and by far the trickiest
and the hardest to accomplish
one, is finding the right
keywords (search phrases).
With this plan, our marketing
professionals will review
your website and will
come up with a list of
keywords that are the
most effective for your
website. Each of the keywords
is chosen very carefully
using the following procedure:
Targeting - The keyword
must reflect your exact
product and service offerings,
your geographical availability
and your desired audience,
so that it will drive
to your website such customers
that you will be able
covert into buyers. Popularity
- The keyword must be
used by search engines
users, as there is no
point in using a keyword
that nobody is searching
for. We will actually
provide you with the exact
numbers of how many times
people searched for your
keywords and their variations
last month in the top
search engines! Competition
- The keyword must pass
our competitive analysis
test, which includes a
competitive analysis on
each specific keyword
in conjunction with your
website and your competitors'
websites. Our marketing
professional runs this
test using our unique
innovative technology.
Ranking
performance
AXAGEN will provide you
with a detailed report
of how your website performs
in the top search engines.
We will crawl 100 results
within each of the search
engines, for each of your
keywords, saving you hours
of work. The ranking report
will provide the following
information about your
site: Ranking Position
- This is the first position
found for the website
according to the selected
keyword, and the most
likely to be clicked by
the user. Ranking Page
Number - As search engines
display different amounts
of results when a search
is performed, we display
the page number that the
first result is found
on. You may be number
35 on Yahoo, but that
is still on the second
result page, not the fourth.
URL Count - This is the
number of times the search
engine finds a listing
for your website within
its indices. For some
engines, the more times
you are listed, the better
your chances of showing
well.
Link
popularity
Link popularity is a display
of the number of times
the search engine has
a reference of other websites
linking to yours. This
can have an impact on
your position in some
search engines. When other
websites list a link to
yours, some engines find
that to mean your site
is more valuable and increase
the possibility of you
showing well. For those
engines that provide this
information, the higher
the number the better.
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